Reviews
The world's best spices, traced to their source
Burlap & Barrel was founded in 2016 by Ethan Frisch and Ori Zohar with a simple idea: go directly to the farmers growing the world's most extraordinary spices, pay them fairly, and bring those spices to home kitchens. No middlemen. No commodity blends. Every jar tells you exactly where it came from.
How customers rate Burlap & Barrel
What customers are saying See all 13,000+ reviews →
"I've been cooking for 30 years and these are genuinely the best spices I've ever used. The turmeric alone made me rethink everything I knew about the spice. Flavor that's completely in another league."
Jessica M.
New Harvest Turmeric
"An excellent starter kit that includes, among other things, cinnamon that will blow your mind."
Sarah R.
Baking Spice Collection
"This set is packed with the upper echelon of baking spices."
Thomas L.
Baking Spice Collection
"Cooking with these spices has been a game-changer. They're more complex, aromatic, and flavorful than any spices I've used before."
Daniel R.
Wild Mountain Cumin
"Bakers will have just about everything they may need for tasty treats all year long."
Michelle K.
Baking Spice Collection
"The sourcing story matters to me as much as the flavor, and Burlap & Barrel delivers on both. I love knowing the farm these came from."
Maya H.
Purple Stripe Garlic
What critics & journalists say
"More complex, aromatic, and flavorful than any other spices I've used."
Read coverage →"Burlap & Barrel's impeccable sourcing turns out fresh products simply on another level."
Read coverage →"The Spice Sommelier Fighting for Fairness — by cutting out middlemen, Burlap & Barrel offers spices so potent they suggest new customers use just half a serving."
Read the story →"Burlap & Barrel is the epitome of the new-gen spice merchant. The quality is tops: their Vietnamese cinnamon smells like none other you've tried."
Read the review →Reactions from the Sharks — tasting live on national TV
Mark Cuban
"What you've accomplished is amazing."
Lori Greiner
"It tastes great, it also tastes stronger… I'll be a customer."
Gwyneth Paltrow — guest judge
"When you're using beautiful ingredients like this, it's so easy to make food that's much healthier since the quality is fantastic."
Barbara Corcoran
"The cinnamon was out of this world!"
Why do people love Burlap & Barrel? It starts at the source.
Burlap & Barrel sources every spice directly from smallholder farmers, paying 2–10x the commodity market price. Spices go from harvest to jar without sitting in warehouses for years the way supermarket spices do.
The company is a bootstrapped, profitable Public Benefit Corporation founded in 2016 by Ethan Frisch and Ori Zohar. Every product is single origin, traceable, and never irradiated or treated with chemicals.