Burlap & Barrel is a Public Benefit Corporation building new international food supply chains that are equitable, transparent and traceable.

Supporting Smallholder Farmers

We’re working towards ending inequality and exploitation in food systems that disenfranchise skilled farmers.

We do this by:

  • Connecting smallholder farmers to high-value markets
  • Educating consumers about the impact of product traceability on human rights
  • Sourcing unique foods with terroir that are grown biodynamically and organically using traditional techniques

Redefining Sustainability

Mainstream conversations around food sustainability rarely consider the people involved in growing, harvesting, transporting, processing and cooking food. Sustainability is discussed in terms of environmental impact, or the comfort of livestock providing meat, dairy or eggs.

We believe that the standard measures of sustainability must evolve to consider the conditions in which the farmers who drive global food supply chains earn their livelihoods. Single origin ingredients draw attention to the unique environments in which incredible ingredients grow and to the farmers with the expertise and commitment to grow them well.

The Challenge in our Path

Our task is not a straightforward or easy one, but worthwhile things never are. There are several significant challenges to our direct sourcing model:

  • Established industrial food supply chains are slow, opaque and outdated, spanning enormous geographic, cultural and economic distances.
  • Economies of scale value quantity over quality, consolidating products grown by individual producers from different countries and making it impossible to trace foods back to their origin. The lack of traceability increases the risk of contamination and adulteration and reduces special products to bland mediocrity.
  • Consumers in the United States don’t effectively utilize their buying power to fight against abuse of workers and demand equitable food sourcing practices and full traceability.

Building a New Global Supply Chain

Burlap & Barrel sources our spices directly from farmer cooperatives and small farms, bypassing brokers and middlemen who drive prices up and quality down.
We visit farms and spend time with farmers, learning firsthand about the economic, social and cultural factors behind their farming methods, and we support them to improve the quality, quantity, and value of their products.

The farmers that work with Burlap & Barrel benefit from:

  • Purchase commitments to give farmers greater financial security
  • Shared knowledge from across our global farmer network
  • Support in expanding on-site value-added activities such as sorting, grinding, and packaging to increase farmer revenue

The commodity spice industry focuses on a limited set of spices, and grades those spices using outdated measurements largely unrelated to flavor and quality. We work with our partner farmers to identify unique varietals that are often overlooked by the industry – as well as valuable byproducts – to maximize their earnings.

Then we send trucks to the farms to create the shortest supply chain possible.

Thoughtful Sourcing + Shorter Supply Chains = Exceptional Ingredients

Our customers care about cooking with exceptional ingredients. They appreciate the distinctive flavors imparted by the specific environments where our spices are grown, and they understand the importance of supporting small family farms locally and around the world.

A deeper understanding of the provenance of coffee, chocolate, wine, and fresh fruits and vegetables has helped all of us make better decisions about how we eat, and how we use our buying power to advocate for better food for ourselves and our communities.

Burlap & Barrel extends that value system to spices for the first time.

Ethan (L) & Ori (R). Photo Credit: Nichole Sobecki for Popular Mechanics.


Ethan Frisch | Co-founder | ethan@burlapandbarrel.com

Ethan is a native New Yorker, entrepreneur and activist around issues of intercultural communication, food systems, and social justice. Ethan has spent significant time in the kitchen as a line cook and pastry chef in New York and London, and as the chef behind Guerrilla Ice Cream, an activist ice cream cart that he and Ori co-founded. As a humanitarian aid worker, he worked with NGOs including the Aga Khan Foundation in Afghanistan and Doctors Without Borders on the Syrian/Jordanian border.

He has been an adjunct lecturer at the City College of New York and an instructor with the Experiment in International Living's Leadership Institute. He is honored to serve on the Board of Directors of the Bond Street Theatre, which uses theater to teach conflict resolution and resilience in areas of instability around the world, and Restaurant After Hours addressing the mental health crisis in the restaurant industry, and on the Advisory Boards of the student-led racial literacy and justice organization CHOOSE and Fragments Theater, a youth theater company in Palestine. He is also on the Organizing Committee of the Queens International Night Market.

He holds a dual Bachelor’s Degree in Conflict Studies and Education and Social Change from the City University of New York, and a Master’s Degree in Violence, Conflict and Development from the University of London's School of Oriental and African Studies. 

Ori Zohar | Co-founder | ori@burlapandbarrel.com

Ori is an Israeli-born, Baltimore-raised entrepreneur with a background in business operations and marketing. A food adventurer and steadfast home cook, Ori has always been interested in how food ties to culture, tradition, and community.

Ori started his career in advertising at McCann Erickson, where he worked on digital marketing, business development, and strategy. He served on the board of the Advertising Club of New York and has been a guest lecturer at the Kellogg School at Northwestern University, NYU, and the University of Maryland, his alma mater.

With an interest in entrepreneurship from a young age, 16-year-old Ori pulled together a 3 CD changer, fog machine, and some disco lights to become an event DJ. In college, he started a cap and gown business that got him a mention in US News and World Reports. Prior to Burlap & Barrel, Ori was the co-founder of Sindeo, a venture-backed startup that provided homebuyers with low-cost mortgages in an unbiased, transparent way. Ori took the startup from idea through acquisition.

Ori and Ethan are good friends and longtime collaborators. Their last project together was Guerrilla Ice Cream, an activist ice cream cart last seen on New York City streets in 2010.

Founding Board

Our Founding Board Members are Burlap & Barrel's advisors, promoters and guides. Collectively, they’ve lived in dozens of countries and speak a whole lot of languages. Their involvement is as volunteers and they receive no payment nor hold any financial stake in the company. We're so grateful for their guidance and support.

Special thanks to Jacquelyn Morris for graphic design, SOGA Design Collective for photography, and David Soto-Karlin for videography.