Meaning "spice" in Farsi, Persian Advieh is a warm, rich blend with fragrant notes from cinnamon, cumin, rose petals and cardamom. Combine it with turmeric in traditional Iranian stews and braises, season meats and fish, or sprinkle lightly into polo and aush for added fragrance and flavor. We made this blend in collaboration with our friend Chef Behzad Jamshidi of Moosh.
The illustrations on the jar represent Tehran: you'll see the Freedom Tower, a traditional rooftop pattern, and a terracotta cooking pot sitting in a window steaming. (Artwork by Mina M. Jafari / Kucheh Art Studio + Shop)
Ingredients
Fennel, coriander, cinnamon, cumin, turmeric, ginger, allspice, caraway, cardamom, black pepper, rose petals, nutmeg, cloves
RECIPES
SOURCING
ABOUT MOOSH
Moosh is a food anthropology lab dedicated to fostering cultural exchange, social empowerment, and economic advancement through food and hospitality. The lab collaborates with rural and local communities worldwide, leveraging the power of culinary traditions to promote sustainable development and empower individuals.
At Moosh, the mission is to support the social and economic mobility of individuals by preserving and celebrating food cultures, fostering community engagement, and promoting inclusive and sustainable practices within the hospitality industry.
Learn more at mooshnyc.com
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